Outdoor gear and trek-travel apparel firm Wildcraft India, which counts Sequoia Capital and Flipkart Group as some of its investors, has bagged an order from the defence ministry to make rucksacks for the Indian army. The Bengaluru-based company, known for selling rucksacks and bag packs, was in talks with the ministry for the last five years.
“We have bagged a multi-million dollar order from the Ministry of Defence to make rucksacks for the Indian army. It is an unchartered territory but creating an ideal rucksack for an Indian jawaan who spends maximum time outdoors in challenging terrain will be good learning. The order will be executed next year,” said Siddharth Sood, cofounder of Wildcraft India, at a press meet to announce the launch of a new category of travel cases. Read More…
